SEO Bootcamp is a 5 week SEO training course based on 24 years of real-world ranking experience from SEO Design Solutions Founder Jeffrey Smith.
If you’re ready to take a deep dive into an SEO Training course, in just a few weeks, SEO Bootcamp will have you optimizing your websites like the pros using tools for WordPress SEO, keyword and market research, tactical content writing to build pages that rank, and much much more.
Why spend thousands of hours learning this stuff, when you can take the experience, techniques, and tactics from others who have gone before you, made all the most critical mistakes that could derail an SEO campaign and figured out multiple ways to offset and overcome any objections or issues as they arise, then SEO Bootcamp is for you.
Every week a new module is released and there are 5 modules live at this time.
Module I: Week 1 – Market Recon: This shows you how to conduct keyword research and competitor analysis to find the most profitable keywords, topics, and questions that people are using to find products and services like yours.
We named the first module market recon because just like any battle you want to know what you’re up against
So, this is the place where you survey the territory by mining Google related search and people also ask section for the most asked questions that potential consumers are typing into search engines daily.
We’ll show you how to do that and walk through a few exercises shortly… Now you may have noticed that questions are surfacing in Google search results and with good reason.
That’s because Questions are a virtual goldmine for sales, so, we’ll show you how to put them to work for you by tactfully deploying them to leverage traffic to your most cherished offers.
And if you understand consumer psychology and sales cycles, then you understand the difference between educational and transactional keywords…and that questions are precursors to purchasing.
Educational keywords are ideal when people are just searching for more information, but, when you combine those with transactional keywords like best, leading, compare, cheap, affordable, and the like, now your talking for push-button sales on tap.
So, that’s the first stage of market recon, after that, we’ll show you how to actually use your competitor’s hard-earned rankings against them by mining their most cherished keywords so you can build a better user experience so to speak and outrank them by creating masterful content…. Let’s not get ahead of ourselves.
In the last stage of market recon we’ll show you how to use a virtual arsenal of tools to do in-depth keyword research and market analysis and don’t worry we’ll show you a variety of effective techniques to find the best keywords so that when it’s time to build it your site or revise your current one, you’ll have everything you need to get the job done.
After that it’s time for the next phase – tactics refinement where it’s time to actually prune the results of the recon and chose the granular keywords, topics, and structure for your site architecture.
This is basically where you set the stage for future rankings and pick the best topical nodes meaning the main topic, the subcategories, and the supporting articles that will serve as beacons to funnel relevant traffic to your most compelling offers.
If you already have an existing site, don’t worry we also have ways to rectify your site and information architecture to be more conducive for rankings and we’ll walk you through that inside the course.
But just like when you build a house you just don’t show up with some random tools and start building it, you start with a blueprint and that’s the same way we construct our websites…. Based on the best keyword, topics, and questions that your perfect customers are using and typing into search engines and then we craft them into the site architecture appropriately.
This is where topicality comes into play, much like we discussed a few minutes ago when we touched upon the trifecta of language topicality and authority.
After that, it’s time to deploy content and optimize it. Bu t before that, it’s important to note that this is where most ranking battles are won or lost in how appropriately your site architecture reflects your topic… so, we’ll provide some examples to explain further later… so not to worry…
Okay, so you e identified the best keywords, organized them into topics and structure for the site architecture so now it’s time to write content that’s both topical, engaging, and appeals to search engines equally as much as human readers.
So when it’s time for the initial assault or if you’re going to revise existing content or rather intent since that is the purpose of content… it’s time to break out the tactical content blueprint which has everything you need to write content that ranks.
Combine that with the on-page SEO ops module where you’ll learn SEO best practices, as well as practical tips and tricks, learned over the years and you’ve set the stage for scaling and automating the ranking process.
So, now that we’ve laid the foundation of the training let’s walk you through some of this stuff…
Module II: Week 2 – Site Architecture Intelligence: This shows you how to integrate the keywords you discovered into your site architecture. Types of site architecture covered in the training include flat, virtually themed, siloed or topical site architecture (for e-commerce) and which is best depending on your ranking objectives.
Module III: Week 3 – The Tactical Content Blueprint: Will teach you how to write content that ranks based on the proven semantic signals of the top 16 ranked competitors.
Module IV: Week 4 – On-Page SEO Ops: Reveals an insane arsenal of on-page technical SEO tactics and techniques from the trenches that you can use to start fresh or streamline existing pages.
Module V: Week 5 – Off-Page SEO Ops: Will teach you exactly how to create social metrics and backlinks by leveraging the power of your RSS feed to augment and create ranking signals.
- As a member, you also get access to our Exclusive Facebook Group where you can pose questions that we can discuss on subsequent live training events.